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In 2017, mobile Internet usage overtook desktop for the first time and there is no turning back. In 2018, the platform of the mobile environment itself offers many advantages for marketers, and web push notifications are a must-have in any online mobile marketing strategy.

Personalization is the key to successful engagement with web push notifications. Making your personalized messages both well-timed and relevant, keeps users both engaged and loyally subscribed. In this article you'll learn what users really want in terms of the type of messages they want to receive, what types of messages to send and when to send...

Web push notifications are proving to be one of the most effective ways of advertising, but no matter how powerful they are, their success is ultimately achieved by the use of engaging, well-crafted messaging that is timely, personal and actionable.

The most important part of your web push notification marketing strategy is obtaining that crucial opt-in. By using a few simple creative techniques, you can gain more web push notification subscribers and boost your opt-in rate profoundly.