--- title: "Guide: Why Publishers Should Prioritize Return Visitors in 2020" description: A game-changing guide to drive ad revenue and subscriptions with web push notifications. image: https://blog.pushly.com/hubfs/Pushly_Ebook_Ads_Jun2_product_1200x1200@2x.png --- [![Pushly](https://blog.pushly.com/hs-fs/hubfs/Pushly%20logo.png?width=300&height=117&name=Pushly%20logo.png "Pushly")](https://pushly.com/) Search toggle [Follow us on Facebook](https://www.linkedin.com/company/pushly) [![Pushly](https://blog.pushly.com/hs-fs/hubfs/Pushly%20logo.png?width=300&height=117&name=Pushly%20logo.png "Pushly")](https://pushly.com/) Search toggle [![Pushly](https://blog.pushly.com/hs-fs/hubfs/Pushly%20logo.png?width=300&height=117&name=Pushly%20logo.png "Pushly")](https://pushly.com/) [Follow us on Facebook](https://www.linkedin.com/company/pushly) Search toggle What are you looking for? Search # Guide: Why Publishers Should Prioritize Return Visitors in 2020 10 Jun 2020 ![Picture of Pushly Team](https://blog.pushly.com/hs-fs/hubfs/pushly-icon-green-1.png?width=40&name=pushly-icon-green-1.png) [Pushly Team](https://blog.pushly.com/author/pushly-team) ![Why Publishers Should Prioritize Return Visitors in 2020](https://blog.pushly.com/hubfs/Pushly_Ebook_Ads_Jun2_product_1200x1200@2x.png) Let's be honest here, since when did the publishing industry collectively decide to be satisfied with a single visit from the majority of an acquired audience? While publishers have been faced with many challenges - from a duopoly that has dominated traffic for years, to an unprecedented global pandemic, and ever-changing consumer preferences - the fact that many first-time visitors are not being touched again is a problem. Stop leaving money on the table and start prioritizing return visitors as a growth strategy in 2020. Check out our latest [Game-changing Guide to Push Notifications](https://marketing.pushly.com/download-guide-2020) to learn why web push is an often undervalued but high-return channel proven to drive repeat sessions, RPMs and ad revenue. ![Pushly_Ebook_Ads_Jun2_product_1200x1200@2x](https://blog.pushly.com/hs-fs/hubfs/Pushly_Ebook_Ads_Jun2_product_1200x1200@2x.png?width=2400&name=Pushly_Ebook_Ads_Jun2_product_1200x1200@2x.png) [![Get the Guide](https://no-cache.hubspot.com/cta/default/4754585/e7a984f5-cc1b-4964-a13b-159e2ba5b9c2.png)](https://cta-redirect.hubspot.com/cta/redirect/4754585/e7a984f5-cc1b-4964-a13b-159e2ba5b9c2) ### Share: [Share on Facebook](http://www.facebook.com/share.php?u=https://blog.pushly.com/guide-publishers-should-prioritize-return-visitors-in-2020&utm_medium=social&utm_source=facebook) [Share on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.pushly.com/guide-publishers-should-prioritize-return-visitors-in-2020&utm_medium=social&utm_source=linkedin) [Share on X](https://twitter.com/intent/tweet?original_referer=https://blog.pushly.com/guide-publishers-should-prioritize-return-visitors-in-2020&utm_medium=social&utm_source=twitter&url=https://blog.pushly.com/guide-publishers-should-prioritize-return-visitors-in-2020&utm_medium=social&utm_source=twitter&source=tweetbutton&text=Guide:%20Why%20Publishers%20Should%20Prioritize%20Return%20Visitors%20in%202020) [digital strategy](https://blog.pushly.com/tag/digital-strategy), [engagement](https://blog.pushly.com/tag/engagement), [subscribers](https://blog.pushly.com/tag/subscribers), [web push notification](https://blog.pushly.com/tag/web-push-notification), [audience engagement](https://blog.pushly.com/tag/audience-engagement), [web push](https://blog.pushly.com/tag/web-push), [news publishers](https://blog.pushly.com/tag/news-publishers) ## Pushly Team ## Related posts Search [Entertainment Publishers Maximize Push Notifications to Interact With Diverse Audiences](https://blog.pushly.com/why-entertainment-publishers-use-web-push) [Web Push Helps Publishers Gain High-Impact Loyal Readers](https://blog.pushly.com/web-push-drives-loyalty) Search ![focus-logo](https://19808513.fs1.hubspotusercontent-na1.net/hubfs/19808513/focus-demo/focus-logo-white.svg "focus-logo") The most popular theme for HubSpot. Unlock the full power with [Focus Plus!](https://www.stuff-n-matters.com/focus-plus) [Follow us on Facebook](https://www.facebook.com) [Follow us on X](https://www.x.com) [Follow us on Instagram](https://www.instagram.com) Made with love by [Stuff & Matters, Inc.](https://www.stuff-n-matters.com) in the United States.