Let's be honest here, since when did the publishing industry collectively decide to be satisfied with a single visit from the majority of an acquired audience?
While publishers have been faced with many challenges - from a duopoly that has dominated traffic for years, to an unprecedented global pandemic, and ever-changing consumer preferences - the fact that many first-time visitors are not being touched again is a problem.
Stop leaving money on the table and start prioritizing return visitors as a growth strategy in 2020.
Check out our latest Game-changing Guide to Push Notifications to learn why web push is an often undervalued but high-return channel proven to drive repeat sessions, RPMs and ad revenue.
