Strategies for publishers to remain relevant and competitive today often include the adoption of new technology to meet audiences’ ever-changing content consumption preferences. Yet, time and resource allocation are common obstacles preventing the implementation of new platforms and programs.
When The McClatchy Company decided to start using web push notifications via Pushly to better engage, retain and grow audiences, they chose to initially launch the channel in five of their 30 newsrooms. If the implementation proved to be swift and effective, the remaining newsrooms would be brought onboard. Here they share their experience integrating web push notifications into existing workflows and managing resources to maximize ROI for the channel, which eventually led to the use of Pushly by all McClatchy properties.