Pushly Graphic Pull Quote (4)

Strategies for publishers to remain relevant and competitive today often include the adoption of new technology to meet audiences’ ever-changing content consumption preferences. Yet, time and resource allocation are common obstacles preventing the implementation of new platforms and programs. 

When The McClatchy Company decided to start using web push notifications via Pushly to better engage, retain and grow audiences, they chose to initially launch the channel in five of their 30 newsrooms. If the implementation proved to be swift and effective, the remaining newsrooms would be brought onboard. Here they share their experience integrating web push notifications into existing workflows and managing resources to maximize ROI for the channel, which eventually led to the use of Pushly by all McClatchy properties.

View the case study


Featured Posts

Press Release: Pushly Names Brendan Ripp CEO

Former Disney Advertising Sales EVP, Time Inc. president and...

Push for the Oscars

Any major event gives publishers a unique jumping off point for new...

Smart Segmentation and CTRs in 2020

A lot happened in 2020. From Coronavirus updates to election news...