Analyzing Your Customers to Improve Web Push Notification Marketing

To make the most of your web push notification marketing efforts, it's important to analyze your customers. Understanding their behaviors, needs and wants will give you the ability to improve your web push notifications, resulting in messaging that increases viewer engagement, boosting conversions and making more sales.

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What is Web Push?

Web push is a method to send messages to subscribers through a web browser. In terms of both visibility and delivery, it’s nearly 100%. Web push can send messages to subscribers in real-time, at the moment they engage with their web browser.

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